Introduction to Digital Market Landscape
Introduction to Digital Market Landscape
ECIC Alumni Sharing Series: Introduction to Digital Marketing Landscape
Date and time:
24 Feb 2017, Saturday, 2:30pm – 5:00pm
Venue:
Graduate house P06, HKU
Price:
Meicom members HK$50, Non-members HK$80
Speaker:Robert Lam
Limited seats, first in first serve, please kindly register and pay in the button below
Event Details
ECIC Alumni Sharing Series: Introduction to Digital Marketing Landscape
Date and time:
24 Feb 2017, Saturday, 2:30pm – 5:00pm
Venue:
Graduate house P06, HKU
Price:
Meicom members HK$50, Non-members HK$80
Speaker:Robert Lam
• The major Digital Marketing Tools we must know, from SEO/SEM, Social Media Marketing to Online Reputation Management through content marketing.
• Basics of how data tracking and analytics support your business, learn about the traffic from different online channel and how to leverage them.
• Basics insights into Google Analytics
• How Online to Offline (O2O) integrates and synergies between the channels.
• Major e-commerce channels
• What’s Next for our Alumni Sharing Series
Founder of Moe.hk (Japanese ACG platform with over 100,000 members, 10,000 FB Fans)
Master in Electronic Commerce and Internet Computing HKU
Bachelor in Management Royal Holloway University of London
Robert Lam
Founder of Moe.hk
Venue
Graduate house P06, HKU