INTRODUCTION TO DIGITAL MARKET LANDSCAPE

ECIC Alumni Sharing Series: Introduction to Digital Marketing Landscape

Date and time:

24 Feb 2017, Saturday, 2:30pm – 5:00pm

Venue:

Graduate house P06, HKU

Price:

Meicom members HK$50, Non-members HK$80

Speaker:Robert Lam

Limited seats, first in first serve, please kindly register and pay in the button below

Event Details

ECIC Alumni Sharing Series: Introduction to Digital Marketing Landscape

Date and time:
24 Feb 2017, Saturday, 2:30pm – 5:00pm

Venue:
Graduate house P06, HKU

Price:
Meicom members HK$50, Non-members HK$80

Speaker:Robert Lam

• The major Digital Marketing Tools we must know, from SEO/SEM, Social Media Marketing to Online Reputation Management through content marketing.
• Basics of how data tracking and analytics support your business, learn about the traffic from different online channel and how to leverage them.
• Basics insights into Google Analytics
• How Online to Offline (O2O) integrates and synergies between the channels.
• Major e-commerce channels
• What’s Next for our Alumni Sharing Series

Founder of Moe.hk (Japanese ACG platform with over 100,000 members, 10,000 FB Fans)
Master in Electronic Commerce and Internet Computing HKU
Bachelor in Management Royal Holloway University of London

Robert Lam

FOUNDER OF MOE.HK

Venue

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INTRODUCTION TO DIGITAL MARKET LANDSCAPE